Cindy Barshop, who you may recognise from The Real Housewives of New York, is the founder of VSPOT Medi Spa in the Big Apple.
The unusual salon specialises in treatments for the female genitals, including vajacials (vagina facials) and The O-Shot, an orgasm boosting technique that sees a woman’s own blood injected into her clitoris and G-spot.
After two years of business, Barshop is now planning to expand the company and intends to open a spa in London later this year and another in Dubai after that.
This would be the first dedicated spa of its kind in the UK, but the concept has come under fire from some medical professionals.
Speaking to Refinery29, Barshop, 54, explained that the salon will specialise in “women’s intimate health” and help “treat the changes that women go through”.
She adds that the new business, which could open near Harrods in Knightsbridge as early as October, will feature around 90 percent of the treatments currently offered in the US.
These include three different types of vaginal tightening, or V-Tightening as they call it, for women who feel “loose”, as well as a 24K gold bikini wax and vaginal steaming which sees “steam infused with therapeutic herbs targeted toward your nether regions”.
The cost of these treatments will also be the same as in the states, but you’ll have to enquire with staff to find out exact prices, as the figures are kept under wraps.
Barshop employs a team of doctors to carry out her treatments and believes that as long as they are conducted by gynaecologists, they’re safe for women – but not everyone agrees.
Dr Vanessa Mackay, a spokesperson for the Royal College of Obstetricians and Gynaecologists (RCOG), told MailOnline that treatments such as vaginal steaming could be bad for vaginal health, possibly leading to infections such as thrush.
She said: “The vagina contains good bacteria, which are there to protect it. If these bacteria are disturbed it can lead to infection, such as bacterial vaginosis or thrush, and inflammation.
“Steaming the vagina could affect this healthy balance of bacteria and pH levels and cause irritation, infection and inflammation. It could also burn the delicate skin around the vagina.”
Similarly, Dr Naomi Crouch of the RCOG pointed out that there was “no proven evidence” to suggest that techniques such as the O-Shot improve chances of sexual satisfacition.
She added: “If a woman is unable to have an orgasm, she should see her GP or go to a genitourinary medicine (GUM) clinic.”