Whereas mirrorless cameras speed up into the long run, medium format fashions are hearkening unto the previous — and Hasselblad is chief amongst them. Its new digital again matches lenses going again to the ’50s, and the tiny 907X digital camera physique is about as pretty a throwback as one can think about.

The brand new set of techniques, introduced immediately, are considerably completely different from what most individuals are used to. Most interchangeable-lens techniques, like Canon and Nikon’s DSLRs and Olympus and Fujifilm’s mirrorless cameras, typically have two elements: a lens and a physique, within the latter of which is discovered the picture sensor.

Hasselblad does make cameras like that, and actually launched a dandy-looking new one immediately, the X1D II 50C (simply attempt to hold monitor of those names). However the extra attention-grabbing merchandise by far to me is the CFV II digital again and 907X digital camera physique.

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Hasselblad’s new medium format digital camera is a tiny, stunning nod to historical past – TechCrunch 1

In contrast to a conventional DSLR, digital backs are primarily simply large sensors; they match the place the medium format movie would have gone and gather gentle as a substitute. However additionally they want a digital camera unit to do the heavy lifting of parsing all these pixels — about 50 million of them on this case.

What’s good about that is you can connect a contemporary again and digital camera unit to a lens a long time outdated — you could possibly additionally connect a contemporary one, however why? A part of the enjoyable of medium format is utilizing gear from the distant previous, and taking pictures in some methods the identical means somebody might need shot a century in the past.

The system Hasselblad launched immediately is among the most compact you’ll discover, packing all of the processing energy wanted into an enclosure that’s hardly larger than the lens itself. On the again of it’s a high-resolution touchscreen that flips out to 45 and 90 diploma angles, letting you shoot top-down or from an angle, just like the outdated days.

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Hasselblad’s new medium format digital camera is a tiny, stunning nod to historical past – TechCrunch 2

It might appear a mere nostalgia bid, however it’s an attention-grabbing option to shoot and is extra targeted on cautious composition than spontaneous captures. And brother, is it good-looking, as you possibly can see above. (The highest image exhibits the digital camera rotated so you possibly can see the display — usually it will face away from the lens.)

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Pricing and availability are to be introduced, however this gained’t be low-cost — assume within the $4,000-$6,000 vary for the 2 items.

I in all probability won’t ever personal one, however I’m glad to know that there’s a taking pictures expertise on the market that emulates the outdated medium format model so intently, and never simply superficially. It’s a beautiful piece of {hardware} and if Hasselblad’s document is any indication, it’ll take pretty images.


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