Beauty clinics are ripping off the Love Island brand to tempt TV fans into buying package deals for Botox and cosmetic fillers, a Sunday Mirror investigation has found.
We uncovered scores of social media posts using the ITV2 show’s logo, catchphrases and pictures of current stars such as Maura Higgins, 28, and Molly-Mae Hague, 19.
Girls and young women are lured by “special deals” which expire when the summer series ends.
Some – with no connection whatsoever to the show – offer the “Love Island look” while many plug discounts for treatments dubbed the “Love Island Package” or “Pamper”.
It is feared impressionable young fans may feel pressured to have lip-plumping and anti-ageing injections without researching them.
MYA Cosmetic Surgery was banned from advertising in this year’s series after its breast enhancement ads shown during episodes in 2018 were ruled “irresponsible” and “harmful” by the Advertising Standards Authority.
Ashton Collins, director of non-surgical treatment regulator Save Face, warned: “Love Island promotes a very specific look by casting women who have undergone cosmetic treatments.
“It is no small wonder so many women already under a constant and relentless pressure to conform to an idealised version of beauty go on to seek out cosmetic treatments.
“This has created a huge window for unscrupulous practitioners who take to social media to exploit young women.
Social media is flooded with posts promoting treatments using hashtags like #loveislandlips and #loveislandlook which are used to target young girls with cheap deals and packaged treatments.
“These posts are sometimes by people who set themselves up as providers without relevant training and insurance, and who often source cheap products over the internet with no idea of their safety or efficacy.”
There is no suggestion that any of the clinics we contacted fall into this category, but Love Island does not officially endorse any of them.
Non-surgical procedures, such as Botox and fillers, account for nine out of 10 beauty procedures and are worth £2.75billion a year to the industry.
Save Face – which has a register of accredited practitioners – received 934 complaints last year over procedures gone wrong.
We found dozens of ads by searching for hashtags like “Love Island” or “Love Island look” on Facebook and Instagram .
Skin Therapy – a chain of clinics across the North East of England – posted “before and after” photos of current contestant Maura alongside official Love Island branding and the caption: “The difference lip fillers can make. Complete Game Changer… Book in NOW for your FREE consultation.”
Love Islander Molly-Mae’s photo was used in a post by Dr Nina Bal, who spoke of a “perfect example of a heart-shaped face”.
Circled areas denoted how fillers would help others achieve the look.
The blurb was posted on a profile linked to Facial Sculpting clinic in London.
Another clinic, Aesthetics by Jenna, in Stoke-on-Trent, said clients would save £280 if they bought lip and mouth injections in a £250 “Love Island offer” – and used the show’s logo.
An ad by Hollywood Aesthetics, in Leicester, promoted four areas of filler for £400 and promised: “This package will last the entire time Love Island is on TV!”
ADL Aesthetics, in Leeds, posted an ad for lip fillers and fat-freezing.
Its “Love Island Pamper” package had the show’s branding and was listed on Facebook marketplace.
And an ad for The Salon in Gloucester claimed to have a £130 filler “as used by Love Island stars”.
Some of the show’s former stars have been open about using injectables and social media to plug clinics.
Megan Barton-Hanson, 25, shared a video of herself getting fillers in her jaw. Olivia Attwood , 28, admitted she had filler in her top lip dissolved after going “too far” over six years.
We contacted the clinics for comment – and there is no suggestion that their practitioners are unqualified.
Hollywood Aesthetics declined to talk. Aesthetics by Jenna said: “We’d never want to make anyone feel targeted.
Every client has to be at least 18, provide ID and sign a consent, which includes mental health questions.”
Dr Nina Bal insisted her post was intended to “educate the public”.
She said: “I am a qualified medical practitioner and a member of Save Face for three years, where I have ‘Excellence Status’.
“My posts were certainly not urging anybody to do anything.”
She said she does not treat anyone under 18 or vulnerable and insists on pre-treatment consultations.